The Cog

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“The Cog” is the name of one of the longest advertisement films ever made for the launch of a car. This advertisement that appeared in 2003 is iconic. It does not use any Computer Graphics and is shot in real time using various parts from the Honda Accord. It cost around a million british pounds to produce and took 7 months of shooting. Though it appears as one long 2 minute shot, it was actually done as two separate shots and is stitched together somewhere during the halfway mark. It will stay in your mind and you really will enjoy it. http://www.youtube.com/watch?v=_ve4M4UsJQo. The action is akin to that of a Rube Goldberg machine and is started by a “cog”.

There is a detailed description of the history and making of this advertisement at http://en.wikipedia.org/wiki/Cog_%28advertisement%29