Emerging Trends in Rural Marketing

In an earlier post, we looked at the potential for advertising to reach rural India. But how does one successfully develop a product to suit the needs of rural India? Increased industrialization in urban centres is causing a slow, but steady increase in rural India. This, coupled with increased agricultural output has lead to increased purchasing power among the rural poor. However, rural marketing still remains vastly different to urban marketing. One needs to accurately assess the needs, dynamics and interest of rural customers.

This article, by Professor Dinesh Babu and team at Mohammad Sathak Engineering College, discusses the challenges, limitations, and opportunities that are necessary to understand the rural markets and develop strategies to supply and satisfy the rural customer.

Read the entire article here.