Institutional Marketing for High-Growth Business Incubators

The important aspect that is missing in most incubators is the ability to “self sustain” that leave the program financially viable and the incubator as self sustaining. To be financial self sustaining is important for these companies as they in turn should have the potential to create jobs, revitalize neighborhoods, commercialize new technologies etc. all of which in turn should result in the strengthening of local and national economies.

In his case study review of IndiaCo., author Rahul Patwardhan, Vice Chairman and Managing Director of IndiaCo Ventures discusses the IndiaCo. story and presents a case that talks about how Incubators can incorporate these aspects into their own marketing plans and evolve from “theory” to “practice”. This article gives an overview of the concepts of institutional marketing for high-growth business incubators, the challenges and difficulties with marketing strategies for incubators.

Read the entire article here.