Archive for September 12th, 2009
Methodology and Procedures in Field Trials
Field studies on livestock are a difficult task as it involves many variables. These variables could affect the overall results of the experiment. These variables could range from loss of livestock, sudden dropout of the dairymen from the experimental studies etc. In order to offset such limitations this article suggests some simple but effective criteria that are useful while conducting the field studies on dairy cattle.
Read the entire article here.
Promotion of Brand in Rural Market of India
The following is the abstract to the original article, Promotion of Brand in Rural Market of India, by authors Hitendra Bargal, Ashish Sharma and Dr. Vijay Pithadia.
Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. The word of mouth is an important message carrier in rural areas. Infect the opinion leaders are the most influencing part of promotion strategy of rural promotion efforts. The experience of agricultural input industry can act as a guideline for the marketing efforts of consumer durable and non-durable companies. Relevance of Mass Media is also a very important factor.
The Indian established Industries have the advantages, which MNC don’t enjoy in this regard. The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time. The rural market has a grip of strong country shops, which affect the sale of various products in rural market. The companies are trying to trigger growth in rural areas. They are identifying the fact that rural people are now in the better position with disposable income. The low rate finance availability has also increased the affordability of purchasing the costly products by the rural people. Marketer should understand the price sensitivity of a consumer in a rural area. This paper is therefore an attempt to promote the brand image in the rural market.
Read the entire article here.