Provimi Products, Gobichettipalayam

The sheep rearing sector is an important but unorganized sector with many rearers being nomadic and unable to enjoy a decent quality of life. The Shreyas Model integrates all the critical components necessary for sheep rearing. It uses twin innovations – a service innovation and a product innovation – as a result of which rearers' incomes increase and stabilize.

The model brings together veterinary services, insurance and an improved feed to serve the nomadic farmers and their sheep.

Villgro supported Provimi in undertaking the first pilot, providing the livestock with insurance support and veterinary services, to ensure the functioning of the business model, and engaged a consultant to work on a business plan, which is being completed. It was also instrumental in featuring Shreyas in DARE, a magazine on entrepreneurship.